Tone of voice generator
Set your brand's personality and the situation you're writing for, and get a clear tone-of-voice brief: a one-line statement plus specific do's and don'ts. Free, no sign-up.
For a product launch, Your brand should sound lightly playful, casual, confident and high-energy. In this moment specifically, lead with momentum and the single most exciting thing.
Do
- Allow the occasional light touch, then get to the point.
- Write like you talk: contractions, short sentences.
- Choose active verbs that create momentum.
Don't
- Don't slip into corporate phrasing like 'please be advised'.
- Don't overuse exclamation points; one is plenty.
Voice is constant. Tone shifts with the moment.
This tool generates tone: how your one constant brand voice should adapt to a specific moment. If you haven't pinned down start with the underlying voice: read brand voice vs. tone of voice and our guide to defining your brand voice, then grab the free brand voice guidelines template.
What is a tone of voice generator?
It's a quick tool that turns a few choices about your brand's personality and the situation you're writing for into a clear tone-of-voice brief: a one-line statement plus specific do's and don'ts.
What's the difference between voice and tone?
Your brand voice is your constant personality; tone is how that voice shifts with context. The same brand uses a different tone for a launch than for an apology while staying recognizably itself.
Is this tone generator free?
Yes. It runs in your browser, free, with no sign-up required. Copy the result straight into your brand guidelines.
Set the tone once. Apply it everywhere.
My Brand Voice holds your voice constant and flexes tone per channel for you.
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