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Brand voice guidelines template

Turn a vague "vibe" into documented guidelines your whole team (and your AI tools) can follow. Fill in the fields and download your template. Free, no sign-up.

# [Your brand] Brand Voice Guidelines ## 1. Who we're talking to [your audience] ## 2. Our personality (in three words) [trait one], [trait two], [trait three] We sound like these traits in every channel. The *tone* may shift with context, but the personality above never does. ## 3. Voice principles - Write to one person, not a crowd. - Lead with the reader's benefit, not our features. - Prefer the plain word over the impressive one. - If a sentence doesn't add meaning or feeling, cut it. ## 4. Words we use [words and phrases you reach for] ## 5. Words we avoid [clichés and off-brand terms to ban] ## 6. We say / we don't say | We say | We don't say | | --- | --- | | [on-brand phrasing] | [off-brand phrasing] | | [on-brand phrasing] | [off-brand phrasing] | ## 7. A line that sounds like us [paste a sentence that sounds like you] ## 8. Tone by channel - Email: warm, benefit-led, room to tell a story. - Social: punchier and more playful; native to the platform. - Ads: tight and benefit-forward within the character limit. - Product / UX: clear above all; voice shows up in the small moments. - Support: calm, accountable, human. --- Generated with My Brand Voice: https://mybrandvoice.com/tools/brand-voice-guidelines-template

How to use this brand voice template

Guidelines only work when they're specific enough to act on. The fields above map to the sections every useful brand voice document needs: audience, personality, concrete word choices, and how the voice flexes by channel. For the full method, read our 7-step framework for defining your brand voice and what brand voice actually is.

Once it's written, the hard part is keeping every channel consistent. That's where My Brand Voice comes in: it turns your guidelines into a Voice DNA profile and scores every piece of copy against it automatically.

FAQ

What should brand voice guidelines include?

A strong set of brand voice guidelines covers who you're talking to, your personality in a few traits, concrete 'we say / we don't say' examples, signature and banned vocabulary, and how the voice flexes in tone across channels.

Is this brand voice template free?

Yes. Fill in the fields and copy or download your guidelines as a Markdown file, completely free. No sign-up required.

How do I keep my team and AI tools on-brand?

Document the voice once as your single source of truth, then feed those same guidelines and examples to every writer and AI tool so on-brand is the default output, not something you fix in editing.

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