Brand voice chart
A brand voice chart is a table that maps each voice trait to what it means, what to do, and what not to do. It turns abstract adjectives into enforceable writing rules.
A voice chart is the difference between a vibe and a spec. Each row is one trait (for example, "confident"); the columns force that trait into concrete instructions: a description, do behaviors, don't behaviors, and often an example.
Because every trait has a clear "don't," a writer can check any sentence against the chart and get a yes-or-no answer, which makes a voice testable and scalable beyond the founder.
See what is a brand voice chart for a worked example, or grab the free guidelines template.
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